This page records new premises licence applications that have been received and may be subject of representation or comment.
Important notice
The date shown for representation against each entry is the date by which a responsible authority or any other person may make representations in respect of the application.
Representations, which must be about the impact of the grant upon the licensing objectives, must be made in writing.
These can be sent by email to licensing_team@sandwell.gov.uk or addressed to:
Please note, this is a mailing address only, not the location of the Licensing Team office.
It is an offence, liable on summary conviction to a fine up to Level 5 (unlimited) on the standard scale, to knowingly or recklessly make a false statement in connection with the application.
Applications may be inspected at the offices of licensing section which are situated at General Licensing Team, Sandwell Council House, Freeth Street, Oldbury, B69 3DE by prior appointment during office hours Monday to Friday. Arrangements for inspection can be made by emailing licensing_team@sandwell.gov.uk
Gambling Act 2005 applications
Applications for new premises licence
None
Applications to vary a current licence
None
Licensing Act 2003 application to review a current premises licence
Licensing Act 2003 -Full Review Hearing - Bulls Head Sports Bar, Birchfield Lane, Oldbury, B69 1AQ
An application for a summary review has been made by a senior police officer of West Midlands Police in their opinion the premises are associated with serious crime and serious disorder or both.
On 1st March 2026, West Midlands Police were contacted by West Midlands Ambulance about a report of a person stabbed in the chest at the named premises. A further report was received of a second person stabbing victim nearby. Officers were deployed to the scene and found the second injured person. Officers have confirmed this person was also at the public house previously. As a result, of the incident, officers crimed two section 18 wounding within intent under the offences against the Person Act 1861.
The holder of the Premises Licence, other persons and Responsible Authorities may make representations in respect of the review to the Licensing Authority.
The last day for representations is 5th March to 17th March 2026.
Licensing Act 2003 applications
LICENSING ACT 2003 – New Premises Licence Application
Violet Salon Events LTD, 1st Floor, Unit 1, NSA House, Cornwall Road, Smethwick, B66 2JR
An application has been made by Violet Salon Events Ltd for a new premises licence at 1st Floor, Unit 1, NSA house, Cornwall Road, Smethwick B66 2JR
The Licensable activities applied for are:
Live Music and Recorded Music (indoors only) Monday - Sunday 1800 - 0400
Supply of alcohol (on the Premises) Monday - Sunday 1800 - 0400
Late night refreshment (indoors only) Monday - Sunday 2300 - 0400
Premises opening hours Monday - Sunday - 1800 - 0430
Last date for representations is 1st April 2026
Lucky Star, 76 High Street, Cradley Heath, B64 5HA
An application has been made by Mr Chao He for a new premises licence at 76 High Street, Cradley Heath, B64 5HA.
The licensable activities applied for are:
The Supply of alcohol (off the premises): Monday, Wednesday, Thursday, Friday, Saturday and Sunday 16:30 to 23:00.
Overall hours premises open to the public: Monday, Wednesday, Thursday, Friday, Saturday and Sunday 16:30 to 23:00.
The last day for representations is 31 March 2026.
Fust-un, 37-39 Hawes Lane, Rowley Regis, B65 9AL
An application has been made by Peter Pemberton for a new premises licence for Fast-un, 37-39 Hawes Lane, Rowley Regis, B65 9AL.
The Licensable activities applied for are:
The sale of alcohol (on the premises only) Monday – Sunday 11:00 – 23:00
The hours the premises open to the public are: Monday to Sunday 11:00 – 23:30
Last date for representations is 24 March 2026.
Flame & Ice, 624 Bearwood Road, Smethwick B66 4BW
An application has been made by Apex Trio Limited for a new premises licence for Flame & Ice, 624 Bearwood Road, Smethwick B66 4BW.
The licensable activities applied for is late night refreshment (Indoors) Everyday 23.00 - 01.00.
The hours the premises open to the public is Everyday 10.00 - 01.00.
The last day for representations is 19 March 2026.
Pizza Hut Delivery, 22 Newton Road, Great Barr, Birmingham, B43 6BN
An application has been made by Tower 23 Limited for a new premises licence at 22 Newton Road, Great Barr, Birmingham, B43 6BN.
The licensable activities applied for are:
Late night refreshment (Indoors): Monday – Sunday 23:00 to 03:00
Overall hours premises open to the public: Monday – Sunday 11:30 to 03:00
The last day for representations is 10 March 2026.
Sumit Stores, 10 Jowetts Lane, West Bromwich, B71 2QX
An application has been made by Mr Sumit Kumar for a new premises licence at Sumit Stores, 10 Jowetts Lane, West Bromwich, B71 2QX.
The licensable activitiy applied for is sale by retail of alcohol (Off the premises only) Monday to Sunday – 08:00 to 22:00
Opening hours of the premises Monday to Sunday – 08:00 to 22:00
The last day for representations is 3 March 2026.
Applications to vary a current licence
Co-op, 52 Gorse Farm Road, Great Barr, Birmingham, B43 5LT
A full variation application has been made by Co-operative Group Food Limited, the current licence holder of Co-op, to allow the following.
The application is to extend the sale of alcohol for consumption off the premises:
From Mon - Sun 0600-2300 to Mon-Sun 0000 – 2400 (24 hours).
The store will close to the public at 2300 Mon - Sun and re-open the following day.
All sales when the store is closed to the public i.e. 2300 to 0600 will be for on-line delivery only.
All non-mandatory conditions will be removed and replaced with more robust schedule of conditions after discussions with the Police.
The Last Day for Representations is 20 March 2026.