What is a Dementia-Friendly Community?

Sandwell Council is working to make our borough a Dementia-Friendly place – where people living with dementia can continue to feel valued, supported and included in every aspect of community life.

We want Sandwell to be a place where people understand dementia, speak openly about it, and make small, meaningful changes that help those affected to live well.

A Dementia-Friendly Community is one that:

  • Understands dementia – so that people living with the condition feel recognised and respected.
  • Reduces stigma – by encouraging open conversations and kindness.
  • Makes places and services accessible – with physical environments and social settings that meet people's needs.
  • Supports independence – by connecting people with information, services, and social opportunities.
  • Involves those with lived experience – ensuring their voices guide local decision-making.
  • Brings people together – with local residents, organisations and businesses all playing a part.

We are looking for local residents and council staff to get involved as either Dementia Champions or Dementia Ambassadors.