Sandwell Trading Standards is urging parents and carers to be on high alert this Christmas after seizing large numbers of counterfeit toys that could put children’s safety at risk.
Sandwell Trading Standards is urging parents and carers to be on high alert this Christmas after seizing large numbers of counterfeit toys that could put children’s safety at risk.
Fake versions of popular toys, including Labubu dolls, K Pop Demon Hunters, Marvel figures, Pokémon merchandise and Disney’s Lilo and Stitch products, have been removed from sale by officers in recent weeks. Many of these imitations pose serious dangers, despite looking like the real thing.
With Christmas shopping now in full swing and the pressure on families rising, the temptation to buy cheaper alternatives online or from unofficial sellers may be strong. But Trading Standards officers warn that counterfeit toys can come with hidden and sometimes life-threatening risks.
Among the toys seized were imitation Labubu dolls. When officers inspected them, they found that the dolls’ heads and hands detached easily, creating an immediate choking hazard for young children.
Other toys, including K Pop Demon Hunter dolls and Marvel action figures, have also been identified as fakes. Further testing will now be carried out to check for excessive levels of phthalates – chemicals sometimes used to soften plastics. High levels of phthalates have been linked to long-term health problems, including potential harm to the reproductive system, liver damage and increased risks of cancer, asthma and allergies.
Councillor Suzanne Hartwell, Sandwell Council’s Deputy Leader and Cabinet Member for Neighbourhoods and Community, said: “Thanks to the hard work of our Trading Standards team, we’ve helped prevent some potentially deadly toys falling into children’s hands. We are asking people to think twice before snapping up what looks like a bargain. Counterfeit toys are often poorly made, can break easily and may fail even basic safety checks. Although these products may be cheap, the risks simply aren’t worth it. We want everyone in Sandwell to have a safe and happy festive season.”
How to avoid buying fake or unsafe toys
Residents are encouraged to follow these simple steps when shopping online or in stores:
- Look for a proper CE or UKCA safety mark on the toy and its packaging.
- Be cautious of prices that seem unusually low.
- Buy from reputable shops or trusted online retailers.
- Check that the product lists a UK name and address for the manufacturer or importer.
- Once the toy arrives, double-check the safety markings and contact details.
- Always follow age recommendations and make sure instructions are in English.