Sandwell's Safety Advisory Group (SAG) is a group of expert professionals who promote the health, safety and welfare of all those involved with public events. They meet monthly to consider events due to take place within the borough and offer advice and guidance to organisers. The SAG examines safety aspects of events so that they can take place in as safe a way as reasonably practicable without compromising visitors' enjoyment.

If you are planning an event, you should inform the Events team who will invite you along to a meeting.
The SAG is made up of a wide range of professionals who will be able to provide relevant information and advice for your event. The team usually includes:
  • West Midlands Police
  • West Midlands Fire Service
  • West Midlands Ambulance Service
  • SMBC Events Team
  • SMBC Health and Safety team
  • SMBC Licensing team
  • SMBC Traffic Management and Parking Services
  • SMBC Trading Standards and Environmental Health
  • SMBC Community Partnerships
  • SMBC Public Health
  • National Express
  • Transport for West Midlands
Here is a helpful document if you are invited to a SAG meeting.
The Events team will guide you through the SAG process. You can contact them: