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Sandwell Towns Fund

Get involved. We want your input!


On 6th September 2019 it was announced that 101 Towns had been identified by Government to benefit from the Towns Fund which comprises £3.6b with up to £25m per town being available. The amount of funding allocated to each Town will be based on a Town Deal agreed with Government.

West Bromwich, Smethwick, and Rowley Regis have been invited by the Government to create a Town Deal. This is a really exciting opportunity to bring investment into Sandwell. 
The objective of the fund is to drive the economic regeneration in towns to deliver long term economic and productive growth through;
  • Urban Regeneration, Planning and Land Use;
  • Skills and Enterprise Infrastructure; and
  • Connectivity
Urban Regeneration, Planning and Land Use - What does this mean?
Urban Regeneration, Planning and Land Use involves the redevelopment of the town and underutilised land.
With the help of partners and the community, we want to regenerate West Bromwich, Smethwick and Rowley Regis to ensure the towns are thriving and create a better environment that is a great place to live and work. We want to achieve this by looking at the opportunities to utilise our local assets, deliver more housing, improve green spaces, commercial properties and improve the towns retail offer.
Skills and Enterprise Infrastructure - What does this mean?
The Skills and Enterprise Infrastructure focuses on driving private sector investment and ensuring towns have the space to support skills and small business development.
We want to invest in our towns to support education, training and skills and create a social and creative environment. We want to look at how we can improve our education and skills offer by working with partners and local businesses.
Connectivity - What does this mean?
This theme covers two areas - physical and digital.

We want those who live and/ or work in West Bromwich, Smethwick and Rowley Regis to be better physically connected. We want to ensure there are good transport links (train, bus, car) and look at improving the cycle and walking schemes.
We want residents, communities and businesses better digitally connected. We want to improve access to the internet through faster broadband speed, WIFI and mobile data. We want to ensure users have the digital skills and confidence to use digital devices and that accessibility meets the users needs.
Get Involved

A key part of the Town Deal is community engagement. We want you to get involved and share your views to help shape the Town Investment Plans for West Bromwich, Smethwick and Rowley Regis.

Sandwell Town Deal Survey  (Closing Date - Tuesday 25th August 2020)

As part of our public consultation programme, we would like you to complete our survey to get your views and ideas.
How do I complete the survey?
There are three surveys, one for each town. You can complete the short survey for your town by clicking on the red button below.

What is the survey for?
Your feedback will help to shape the vision for your town and what will be included in the Town Investment Plan. Once the data has been analysed, we will also be asking you to comment on projects as phase 2, in agreeing which projects need to be included as part of the £25million bid to government.

What are the priorities?
The priorities for each town will be shown within each survey.

How did you get the priorities for each town?
The emerging priorities we are asking for you to comment on have been identified through a range of data gathering, from a range of sources including but not limited to: -
  • The Office of National Statistics
  • Sandwell Metropolitan Borough Council
  • UK Government Data
  • Census Data 2011
  • Sandwell Super Board
  • Town Partnership Board
  • Local Groups
  • A variety of existing surveys; and
  • Consultations with residents and partners that have been undertaken by Sandwell Council to support other initiatives across Sandwell
Complete the survey: -
West Bromwich Survey    Smethwick Survey    Rowley Regis Survey


The #MyTown was launched by Government to allow members of the public to make suggestions and submit ideas for West Bromwich, Smethwick and Rowley Regis. You can visit MyTown to read the suggestions made when the project was first announced.


We have established a Super Board comprising a wide range of key stakeholders from community, business, voluntary, public-sector and faith organisations. It is chaired by Jude Thompson, President of the Black Country Chamber of Commerce and the board will make sure that Sandwell's three bids are complementary. You can view the latest information from the Sandwell Super Board meetings here.

We have established three Local Boards, one per town, to develop a series of proposals for funding. The proposals will be contained in a Town Investment Plan (TIP). We will submit the Town Investment Plans by early 2021.

Media and Communications

Press Release - Published 7 September 2019
Major £75m boost for West Bromwich, Rowley Regis and Smethwick town centres.

Press Release - Published 14 July 2020
Council bids for millions of pounds for towns.

Contact Us

If you have any ideas to contribute or would like to find out more about how you can get involved, please contact: -