We’re proud to unveil the winning logo for the Smethwick Partnership Board - a vibrant design that reflects our town’s heritage, diversity and future.
We’re excited to share the results of our logo design competition, a creative initiative to shape a bold new identity for the Smethwick Partnership Board as we lead investment and regeneration across our town.
Please join us in congratulating Naomi Davis, whose design has been chosen as the official logo of the Smethwick Partnership Board!
Launched in April 2025, the competition invited participants aged 16 and over to submit logo concepts that featured the words “Smethwick Partnership Board” and captured the spirit of our community. We received 17 inspiring entries from local creatives and after careful review and a final vote by the Board on 20 May, Naomi’s design stood out.
Her logo tells a compelling story. A mosaic globe made of colourful, interlocking pieces sits proudly at the top, symbolising Smethwick’s diversity, unity and global connections. Below it, industrial landmarks such as a tall chimney and arched canal bridge honour our heritage while looking confidently toward the future. The entire design, its vibrant palette and thoughtful symbolism, reflects the values we share - inclusing, aspitation and progress.
Speaking about her win, Naomi shared “It means so much to know that my work will represent something so meaningful to the town and its community. I wanted the logo to reflect Smethwick’s history and diversity, while also capturing its energy and future potential. That’s why I was so excited to take part in this competition and it’s truly an honour to have my design chosen.”
Naomi will receive a £40 Odeon West Bromwich cinema voucher as a token of our appreciation and, more importantly, the opportunity to showcase her talent to the wider community.
You’ll start seeing the new logo across official websites, social media and materials connected to the Towns Fund and the newly launched Plan for Neighbourhoods Programme. As Smethwick prepares for up to £20 million in Government-backed investment, this new logo becomes more than just a design it’s a symbol of local pride and shared progress.
We want to sincerely thank everyone who took part in the competition. Your creativity and passion truly reflect the spirit of Smethwick and we’re proud to be on this journey together.
Naomi's vision
Upper Emblem – Mosaic Globe & Leaf Multicoloured Mosaic Globe
The top element is a circle made up of colourful, interlocking segments. This symbolises growth, renewal and aspiration.
- Cultural Diversity: each shape and colour represents the many ethnic groups and communities that live and work in Smethwick.
- Unity in Diversity: The interlocking pattern shows how these groups come together to form a cohesive, dynamic community.
- Global Outlook: The globe shape implies that Smethwick sees itself as part of a global world, with international ties and multicultural influence.
Middle Section – Industrial Icons
- Chimney: This tall chimney nods to Smethwick's industrial heritage, especially referencing the Chance Brothers Glassworks, one of its most iconic landmarks. It acknowledges the town's historical importance during the Industrial Revolution and symbolises strength, endurance and working-class roots.
- Arched Canal Bridge: The bridge illustrates blending into the mosaic above to show the bridge between past and future.
- Infrastructure and Connectivity: Smethwick is known for its canals and railways. The bridge symbolises both literal and figurative connections.
- Transition: The arch moves the eye upward, transitioning from the past (industrial base) to the future (represented by the mosaic globe above
Colour symbolism
- Blue: stability, trust, civic strength
- Orange and Red: Energy, warmth, cultural vibrancy
- Green: environment, growth, aspiration
- Grey/Black: Heritage, industry, resilience