AI and marketing: search, citations and semantics

AI and marketing: search, citations and semantics

Learn how to stay visible and competitive as search evolves in an AI-driven world.

As the way customers search continues to shift, businesses must adapt to remain visible. This online session will explore how AI is changing search behaviour and what this means for your marketing strategy, helping you stay relevant as new technologies reshape how information is discovered.

Adapting to the future of search

Customers are no longer relying solely on traditional search engines. Instead, they are using AI tools to ask questions, generate answers and discover businesses. This session will help you understand how this shift impacts your visibility and what you need to do to keep your business in front of the right audience.

Building visibility through content and authority

You’ll learn how to structure your content so it can be surfaced, referenced and trusted by AI systems. The session will also cover how to strengthen your online presence through citations, authority and semantic relevance, ensuring your business is positioned effectively across multiple search environments.

Strengthening your marketing approach

The session will explore how to align your website, PR and wider content strategy to improve visibility in an increasingly AI-driven landscape. Rather than chasing trends, you’ll gain practical insight into building a sustainable and effective approach.

Who should attend

• Business owners looking to improve online visibility
• Marketing professionals adapting to changes in search
• SMEs wanting to stay competitive in a digital-first environment
• Organisations looking to strengthen their content strategy

Why attend

Understanding how AI is changing search will help you make more informed marketing decisions and ensure your business remains visible to potential customers.

Book your free place and stay ahead in a changing search landscape.