Concept design of West Bromwich

The West Bromwich Town Centre Masterplan provides a vision for growth and prosperity for the town for the next 20 years. The vision seeks to create a vibrant, rich and busy town centre with a mix of new uses with supporting residential communities in the town.

Investment
£165,000,000.00

Delivery Period
April 2026 - March 2042

Location
West Bromwich

Sandwell Council is looking to deliver transformational change to West Bromwich Town Centre and create a place that people can be proud to call their home. Where people come to live, work and play and a place that is capable of capitalising on the significant opportunities that will be available in the West Midlands. The West Bromwich Town Centre Masterplan will act as a catalyst for ongoing and new regeneration schemes for the town, unlocking further opportunities to boost the town’s future economic growth and long-term prosperity.

The Masterplan underpins the projects already identified under the West Bromwich Town Investment Plan and aims to further boost business confidence in a number of business sites by creating: 

  • A new Metro gateway plus a nw Town Swuare for events with high quailty public spaces;
  • New green links, squares, parks and improvements to the sustainable transport network;
  • A major mixed-use community including residential and employment creating a vibrant, active and sustainable town centre. 

The Masterplan will provide inspiration to generate:

  • 1,359 new homes
  • £6.6 million extra expenditure by new residents in West Bromwich 
  • 1,740 new jobs
  • 12,000 metre squared of new retail floor space, replacing 30,000 meter squared of out-of-date and vacant retail floorspace
  • Significant health, education and community uses
  • Improved public transport accessability

View the West Bromwich Masterplan here

Artistic drawing of West Bromwich town centre

Artistic drawing of West Bromwich town centre

Projects