£1,441,897 funding awarded to the Black Country to build 2022 Commonwealth Games legacy
Published 12th January 2022
New Sport England funding for the Black Country, including Sandwell Council, as part of wider investment into the Birmingham 2022 Commonwealth Games.
Sport England has announced £1,441,897 of new funding for the Black Country, including Sandwell Council, which will receive upwards of £800,000, as part of its wider investment into the Birmingham 2022 Commonwealth Games.
The aim of the funding is to tackle inactivity in local communities and engage underrepresented groups, such as people on lower incomes and disabled people – a core part of Sport England’s ten-year strategy, Uniting the Movement.
The National Lottery-funded investment has been awarded to the Black Country, including Sandwell Council, as part of a £3m Commonwealth Active Communities Fund. Active Black Country collaborated with the four local authorities alongside Black Country Together, Black Country Transport, the Black Country LEP and the Canal & River Trust.
The Commonwealth Active Communities Fund was awarded to four West Midlands areas in total – Coventry, Solihull, Birmingham and the Black Country – to support the creation of a wide range of opportunities to help people get active in their local streets and parks. These include cycling and walking programmes, encouraging use of the canal network, expanding volunteering opportunities and supporting social prescribing.
The funding announcement for the Black Country comes as Sport England’s latest Active Lives Survey found inactivity levels in the West Midlands have worsened since the start of the pandemic, with over 100,000 more inactive adults and nearly 70,000 fewer active adults.
Sandwell Council aims to use the funding to deliver a whole host of programmes to get people more active. We will be delivering Active Travel schemes, walking and cycling programmes in the community, sporting activities which will link to the council’s Commonwealth Games activities and events programme as well as volunteer training and development and engagement programmes to ensure local residents utilise the new Sandwell Aquatics Centre after the Birmingham 2022 Commonwealth Games.
Tim Hollingsworth, CEO of Sport England, said:
“The Birmingham 2022 Commonwealth Games is a massive moment for the nation and an exciting chance to bring people together through sport and activity. The challenge is turning this into a legacy that has lasting impact and helps people to connect and stay active. Legacy is dependent on the creation of long-term local opportunities for people – at the right location and at the right cost.
“That is why the Commonwealth Active Communities Fund is so important. It’s building the foundations to create change that lasts in the West Midlands – bringing communities together and getting people active in a long-term, sustainable way well beyond the 2022 Commonwealth Games.”
Amanda Tomlinson, Chair of the Active Black Country Board, said:
“This award is fantastic news for the Black Country and will ensure we can make the most of the impact and legacy of the Birmingham 2022 Commonwealth Games for all our communities.
“Like all our projects, Active Black Country have worked collaboratively with partners to develop our successful Commonwealth Active Communities plan and reflects the difference we collectively want to make to individuals, communities, places and organisations.”
Lindsey Flynn, Black Country LEP Board Member and Commonwealth Games Board Lead, added:
“The Birmingham 2022 Commonwealth Games brings a whole host of opportunities for people across the entire West Midlands and in the Black Country we recognise that through the Games we can address wider social issues that significantly impact on people’s abilities to lead healthy active lives. The Commonwealth Active Communities Fund will enable us to deliver on that opportunity.”
Councillor Danny Millard, cabinet member for culture and tourism, said:
“It’s great news for Sandwell and a fantastic opportunity to work with partners across the West Midlands to deliver the Active Travel scheme during and after the and Birmingham 2022 Commonwealth Games. We will encourage local residents to get involved in the Games and utilise the new Sandwell Aquatics Centre to deliver healthier lifestyles as a direct result of hosting the Games in our region.”
Commonwealth Games Minister Nigel Huddleston said:
"The Commonwealth Active Communities Fund will help improve access to sport for people across the West Midlands, regardless of their ability or their background. Birmingham 2022 will not only be a celebration of world-class athletes from across the Commonwealth. As these programmes show, they are also a golden opportunity to champion our local communities and give people the spaces and facilities they need to keep active.”
Nicola Turner MBE, Director of Legacy at Birmingham 2022, said:
“Birmingham 2022 is a wonderful opportunity to bring people back together after a hard couple of years. The excitement is really building now, and preparations are well underway. The Games is just the start, we hope thousands of people and businesses in the region will enjoy long-lasting benefits. If Birmingham 2022 can inspire people to connect with each other, feel less lonely and lead a more active lifestyle, then we think that’s a valuable legacy from the Games. We are excited to be working with Sport England and supporting our communities across the region to become more active. Through these projects we will see people from all corners of the West Midlands being invited to join in.”
Naseem Akhtar is the founder of the Sähëlï Hub – a community organisation dedicated to breaking down stereotypes of women in sport, tackling inequalities and supporting local women to socialise and get active through a range of free activities, such as cycling and running clubs. She was selected as a Birmingham 2022 Commonwealth Games ‘Hometown Hero’ for the impact she has made in her community.
“Some of our ethnically diverse communities in the West Midlands were amongst those who were worst impacted by Covid-19. As we slowly recover from the pandemic, there has never been a more important time to get people connected and active.
“The Commonwealth Active Communities Fund has the power to change lives because sport and activity can bring people together in an extraordinary way. It can tackle isolation and bond us whilst improving health outcomes at the same time. At Sähëlï Hub, we recently taught an 84-year-old grandmother to ride a bike for the first time, whilst lots of other women cheered her on. The legacy of the Birmingham 2022 Commonwealth Games should be one of friendship and community through sport and activity. Anything is possible with the right support – regardless of age, gender, background, community or ability.”