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West Midlands Fire Service supports Sandwell’s Safer 6 campaign with advice sessions and home visits

Published 18th October 2021

Safer 6 & WMFS
Safer 6 & WMFS

WMFS is supporting Sandwell’s six-week autumn Safer 6 campaign again this year – with a range of activities including fire safety advice sessions and more than 200 visits to homes already carried out.

Sandwell Council cabinet members Councillor Kerrie Carmichael and Councillor Bob Piper met with Jason Jew, a Watch Commander at Haden Cross fire station, to find out more about the work of the fire service during the campaign.

  The service is, once again, committed to providing help, support and education to the six towns that make up Sandwell. Activities that have already taken place include fire safety help and support given to shoppers on Bearwood High Street, a drop-in Q&A session at Elmcroft flats in Smethwick, and a Safe and Well talk to residents at Queensridge Court, Oldbury, along with more than 230 Safe and Well visits that offer advice to residents in Sandwell.

  Jason, who leads on Sandwell Safer 6 2021 for WMFS, explained:

  “Safe and Well visits include fire safety advice such as escape plans, a night-time safety routine, the safe use of candles, how to call the fire service and what to do if you discover a fire.

  “We also talk with the resident about their current health and well-being and, in some cases, where we can signpost them for help and support. If the resident requires a greater level of assistance due to multiple or complex needs, this can be addressed by our Complex Needs Officers.”

Councillor Kerrie Carmichael, Sandwell Council’s cabinet member for neighbourhoods & communities said:

“The work that WMFS does to support the Safer 6 campaign really highlights the value of collaborative working and all pulling together to make Sandwell a better and safer place to live and work. I would like to thank WMFS and all our other partner organisations that support this campaign, and our ongoing partnership work throughout the year.”

Councillor Bob Piper, Sandwell’s cabinet member for community safety, added:

“We all appreciate the dedication our fire service shows in keeping us safe and helping us out in emergency situations but this also highlights their other work to educate and support us to stay safe in the first place.”

Sandwell’s Safer 6 campaign is now in its 12th year and promotes a wide range of safety, crime prevention and healthy living advice. The campaign runs from 27 September to 7 November 2021.

Each of the six weeks has a different theme:

•            Week 1 (27 September-3 October): Substance misuse

•            Week 2 (4-10 October): Under 25 violence and county lines

•            Week 3 (11-17 October): Hate crime

•            Week 4 (18-24 October): Exploitation

•            Week 5 (25-31 October): Anti-social behaviour and crime

•            Week 6 (1-7 November): Violence against women and girls


The campaign is led by Sandwell Council for the Safer Sandwell Partnership, which brings together the council, Sandwell Police, West Midlands Fire Service and many other partner organisations.

For more information visit the Safer 6 webpage at or follow the campaign on social media (follow the #Safer6 hashtag on Twitter).

Safe and Well visits can be requested via WMFS’s website,, which also provides a wide range of advice on keeping safe at home or when you’re out and about, as well as how to contact your local fire station. 

The service also shares helpful safety tips via its @WestMidsFire social media channels – which, over the next few weeks, will include having a safe Diwali, Halloween and Bonfire Night.

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