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Road Safety

Latest News, Events & Updates

It’s 20 for a reason – March 2021

As the school run returns, it’s important we remember that most areas around our schools in Sandwell have a speed limit of 20mph.

Children will be excited to meet their friends again and may be distracted at the roadside.

Keeping to the 20mph speed limit, helps families to walk around the area more safely and greatly reduces the risk of serious injury should an incident occur.

Remember the 20mph speed limit is a legal limit the same

as any other speed limit. West Midlands Police will issue fines to drivers breaking the law.

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Tigers have arrived in Sandwell January 2021

Zebra crossings with their familiar black and white stripes and flashing amber Belisha beacons were first introduced in the United Kingdom in 1951 in the town of Slough.

It is said that MP James Callaghan first made the observation that the black and white stripes of the crossing resembled the pattern of a zebra in 1948 and the name stuck.

Now there is an new addition to the Pedestrian Crossing family The Tiger Crossing (Parallel  Crossing. ) These were first seen in the UK in 2015, named Tiger as early versions had yellow stripes on the black road.

Oldbury Town centre has the first Tiger Crossings in Sandwell.

One is located on Church Road near to the junction of A4034 Bromford Road

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The other is located on Halesowen Street, near to the junction of Ratcliffe Walk

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Both allow cyclists to cross without dismounting in a segregated area parallel to pedestrians and motorists are obliged to give way to both sets of road users.

Winners announced! – Create a Character Road Safety Competition Dec 20

During our first national lockdown, many children were unable to attend school and were working from home.

We launched a competition for children to create some road safety characters that could represent some of the road safety themes and messages that we could use as part of our educational delivery in schools and the community. Raising awareness and promoting good road safety habits is vital to reducing the number of children and young people killed or seriously injured on our roads in Sandwell. 

We were delighted with the response and number of entries that we received from all across the Borough and our engineers and road safety team had a difficult task to choose our overall five winning entries.

The winning designs are;

Road Toad, created by Harrison who attends Blackheath Primary

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Safety Hand, created by Dylan who attends Yew Tree Primary

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Mr. Roady, created by Lorenzo who attends St. Margaret’s CE Primary

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Bertie the Belt Boy, created by Tyler who last academic year attended Ocker Hill Academy

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Chatty Mobile, created by Effie who attends Whitecrest Primary

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Many congratulations to all our creative winners for their splendid characters and thank you for helping us to engage children and young people to think about road safety and remember those important messages when travelling around our area.

A reminder, Digital Road Safety (DRS) is available free of charge to all Sandwell Schools Oct 20

During these challenging times it is as important as ever that we continue to make sure that our children are as safe as possible while traveling to school and when out and about.

Digital Road Safety (DRS) is available for all Sandwell schools  completely free of charge.

Ideal for children aged 5 to 7 years who control the character at the roadside as they gain knowledge of Driveways, Kerb Drill, Parked cars, Puffin Crossings and Junctions all following recognised pedestrian training techniques. It supports walk to school initiatives and healthy lifestyles.

Increased knowledge can encourage walking to school and help children to achieve the recommended 60 minutes of daily physical activity.

For more information contact

Advice and news from our partners

If you break down on the motorway – Go Left! April 2021

Highways England’s 2021 Breakdowns campaign aims to improve road users’ awareness and confidence around what to do in the event of a breakdown on a motorway, including those without a hard shoulder, helping us all feel more capable and equipped should it happen to us.

Look out for the TV adverts and radio messages or visit; for more information

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Schools are back! March 2021

Children and young people have returned to school and for many it brings a huge sense of relief.

It will also bring a lot more parents/carers, young people and children back on the streets.

Transport for West Midlands are encouraging everyone to think about the way they travel;

Allow extra time for journeys

If using public transport, numbers are still limited and some services may be full. Why not try walking or cycling?

Roads will be busier. Why not park 10 minutes away from your destination and walk the rest of the way.

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The wearing of masks is compulsory on public transport unless you are exempt, some great new images remind us why this is so important for all of us.

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For more information check out

Schools create a 5-Minute Walking Bubble Oct 20

It is really important especially during these challenging times that we do all we can to avoid congestion of cars at the school gates. Illegal and irresponsible parking puts our children at risk, parents and children are urged to walk to school or park away from the school entrance and walk the last few strides.

Modeshift STARS  supports the delivery of travel plans in Education, Business and Community settings. The STARS Education scheme, supported by the Department of Transport recognises schools and other educational establishments that have shown excellence in supporting cycling, walking and other forms of sustainable and active travel .

Register for Modeshift Stars and create your school’s 5 minute walking bubble map.

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Keep your hands on the wheel, and eyes on the road - February 2021

Sandwell’s road safety team are supporting West Midlands Police in the national mobile phone campaign running from 8 to 21 February to crack down on offenders who continue to break the law.

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Research confirms that using a mobile phone while driving is distracting, and this distraction leads to slower reaction times to events, more time spent with eyes off the road and increased number of crashes.

Since 1st March 2017 the penalty for using your hand-held phone while driving has been 6 Points and £200 fine.

The law applies even if you are stopped at traffic lights or queuing in traffic as your engine is still running.

Don’t be tempted, make the glove compartment the phone compartment.

Don’t risk your own life or those around you.