Partners working with us on regenerating West Bromwich

Sandwell Council is working with a number of public and private sector partners to deliver the regeneration of West Bromwich town centre.


Stoford logoOne of the UK's leading commercial property specialists and is recognised for its expertise in sustainable developments.

The company's strong environmental credentials have been key to its success in delivering a range of high profile offices, distribution centres, retail and mixed use schemes.

The award-winning, privately owned company is based in Birmingham, West Midlands and has completed more than £600million worth of projects covering over 5million square feet since it was founded in 1995.

Jon Andrews, Managing Director of Stoford said:

"We are delighted at the success achieved on the Providence Place site in West Bromwich, particularly given the difficult economic conditions experienced over the life of the scheme.

"The tenacity of the Stoford team and the partnership approach adopted by all stakeholders allowed the project to survive where many other similar schemes floundered.

"This success delivers a substantial private sector investment in West Bromwich and demonstrates confidence in the future of the borough."

Sandwell College

One of the largest Further Education colleges in the West Midlands. Located Central campus logo close to Birmingham, the college prides itself on its distinctive cultural mix and cosmopolitan identity in the Black Country borough of Sandwell.

With more than 400 academic staff and around 6,800 students at the moment, the college concentrates on vocational courses related directly to the world of work, with apprenticeships featuring prominently.

Sandwell College Principal Val Bailey said she is looking forward to providing the local community with a new college to be proud of, and the wider regeneration project for West Bromwich forging full-steam ahead as a result.

She said: "The rebuilding project is vital to the future education and training of people in the Black Country.  It will enable the college to expand and will make an important contribution to the economic recovery of the region."

For more information on Sandwell College, or advice about courses, call 0800 622 006 or visit the Sandwell College website.


BT logoBT Global Services part of BT Group plc, provides managed networked IT services for business and government organisations. We operate globally and deliver locally to most of the world's large multinational corporations. BT Global Service's key assets include a global, all-IP 21CN network, data centres, solution design and integration professionals and IT security experts.   This combination of network, IT and professional services allows BT Global Services to bring together managed solutions that help our customers' people to be more productive, their customers to be better served and their organisations to operate more efficiently.

BT serves many of the UK's largest commercial and public sector organisations, where they benefit from BT's expertise in running services for them, enabling them to do what they do best. BT deliver value in three key ways: by making your people more productive,  your customers happier, and your organisation more efficient, while underpinning everything we do with stringent security.  

Dave Ratcliffe, Transform Sandwell CEO said:

"We're delighted to be opening new offices in West Bromwich. We believe it is in an ideal location and are looking forward to moving into a town which has an exciting future."

Homes and Communities Agency (HCA)

The Homes and Communities Agency (HCA) is the single, national housingHca final logo cropped for web and regeneration delivery agency for England. Our vision is to create opportunity for people to live in homes they can afford in places they want to live, by enabling local authorities and communities to deliver the ambition they have for their own areas.


We are supporting Sandwell Council in the continuing regeneration of West Bromwich through -


  • An agreed local investment plan for housing and regeneration
  • Investing in Eastern Gateway, new development at Bagnall Street and the regeneration of Lyng
  • Meeting specific local housing needs, for example our investment into 100 specialist homes for the elderly at Goldfield Court in Greets Green

Paul Spooner, executive director for the HCA Midlands said; "We are delighted that HCA investment is supporting Sandwell to push forward on its housing and regeneration priorities, which in turn is consolidating the sustainable regeneration of West Bromwich."

Barratt Homes

As part of Britain's best known housebuilding group, Barratt West Midlands focuses on traditional housing, apartments and urban regeneratBarrat homes cropped for webion. 
We are dedicated to building homes which people aspire to live in, as well as solid communities that people want to be part of.  At every stage of the process, from planning and design to the final lick of paint, We put the priorities and needs of the people who will be living in its properties above everything else.

We believe detail is everything and consequently its team takes time to source materials of the highest standard in order to fashion homes of unparalleled quality. In both 2010 and 2011 the group became the only major housebuilder to receive the maximum five-star rating in the annual survey of customer satisfaction run by the Home Builders Federation.

For more information about our work in the West Midlands visit or call 0121 585 5606.  For details about our Sandwell Council partnership development at The Lyng in West Bromwich visit or call 0121 553 0419.

European Regional Development FundErdf logo web

The European Regional Development Fund (ERDF) Programme which runs from 2007 to 2013, is one of the funds established by the European Commission to help regions stimulate their economic development. The West Midlands ERDF Programme has been allocated 400 million euros to invest in projects which will support regional businesses and create jobs.

Four million pounds has been awarded to the West Bromwich Public Realm Programme which aims to improve and link-up spaces between new developments in the town centre including The Public, Sandwell College, Providence Place and Dartmouth Park; and also improve the image and appeal of the town centre to visitors and help attract fresh inward investment and job opportunities.

Mark Foley, Head of West Midlands ERDF Programme at the Department for Communities and Local Government said: "West Bromwich Town Centre is already benefitting from significant investment in the new College and Providence Place. The Public Realm Programme will further improve the overall perception and performance of the area, creating the conditions for further investment and new employment opportunities for local communities."