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West Bromwich regeneration


In recent years West Bromwich town centre has undergone one of the largest regeneration programmes taking place anywhere in the West Midlands region. Hundreds of millions of pounds has been invested from the private and public sector in a number of schemes that will provide the residents of and visitors to West Bromwich and Sandwell with the state of the art services and excellent opportunities they deserve.

Despite the difficult economic environment, Sandwell Council has remained committed to the regeneration of West Bromwich town centre. Between 2011 and 2014 West Bromwich has seen the opening of a new Central College Campus, the completion of the first office building at the new Providence Place development, a revamped High Street and metro station, the New Square retail and leisure complex, a revitalised Dartmouth Park, and a new leisure pool and fitness centre.

The physical and economic regeneration of West Bromwich is now visibly taking shape, but there is more to come. Such projects will inevitably result in some disruptions for residents, visitors and workers in West Bromwich, however every effort is being made to ensure these are kept to a minimum.

The West Bromwich regeneration programme will see;

  •     A wider retail offerNew Square
  •     New leisure facilities
  •     Quality housing
  •     Further education opportunities
  •     Improved green spaces
  •     Job opportunities
  •     Investment opportunities from outside Sandwell
  •     Better transport and pedestrian links
  •     A safer place to live

Work Underway

Providence Place Office DevelopmentWBBS Artist Impression

The Providence Place office development, supports both the physical and economic regeneration of West Bromwich by providing the town centre with state of the art office facilities. The development is located on a key gateway into West Bromwich and is the first new office development of its kind in the town since the 1970s. West Bromwich Building Society announced that it would be relocating its head quarters to a new building on Providence Place in November 2012. Additional office buildings will also be built as part of the Providence Place development which stands to add to the revitalisation of the town. 

Urban 180 residential schemeUrban 180

Located between Bull Street, High Street and Overend Street in the town centre, Urban 180 is a mixed-use development which will provide West Bromwich town centre with high quality affordable homes. The £20 million project is a partnership between Sandwell Council, Accord Group and the Homes and Communities Agency which is transforming the site into a thriving and attractive modern residential and community enterprise space. Phase 1 of the project completed is now complete and provides29 new private and affordable homes. Phase 2 will provide a further 40 new homes and apartments once complete in March 2015, and from April 2015 the third and final phase will commence providing 2 three bedroom homes and 25 apartments.  

The Lyng residential scheme Lyng

The Lyng housing development is providing West Bromwich with affordable, high quality and sustainable housing. When completed, the scheme will deliver a total of 450 new homes to meet local demand. The Lyng estate sits next to West Bromwich town centre, a short walk from shops and public transport links. The development, which the council is delivering in partnership with Barratt Homes and the Lyng Community Association, will significantly improve housing in West Bromwich and help improve the quality of life for current and future residents. Phase 1 provided 86 homes for the Lyng Community Association with second and current phase including 14 affordable and 250 private sale homes.

University Technical CollegeUTC

The demolition and clearance of the former Sandwell College campus on the High Street and its relocation to the new Central Campus on Spon Lane created a development opportunity for a new purpose built educational facility. The three and four storey building will include teaching and support space; recreation facilities, specialist science laboratories and studios; simulation and skills suits, a mock hospital ward; a fitness gym and a multi-use games area at roof level. Some of these facilities will be accessible to members of the local community as part of supporting the health focus of the UTC.

YMCAYMCA Artist Impression

The YMCA with funding from the Homes and Communities Agency is investing in a multi-million pound development at the western gateway entrance to West Bromwich town centre. The scheme in Carters Green will refurbish the existing building and provide a mixture of housing and community services that promote health, skills and enterprise. Following the completion of a nursery and youth centre in September 2011, permission was granted in March 2013 for a new gym, cafe, housing and offices. Work is now underway and it is anticipated that the development will be complete during early 2016. Sandwell Council has supported the scheme throughout the design and funding application process.

Find out more

For the latest news, pictures and up to date information on the regeneration of West Bromwich, keep an eye on this webpage.

We also would love to hear your views on the work taking place. Feel free to let us know what you think, or ask any questions you may have, at;