National recognition for fostering film

Published 13th September 2017

‘Giants’ the short film about the importance of finding new foster carers who can help keep brothers and sisters together when in care, has been recognised at a prestigious awards ceremony in London.

The UK Public Sector Communications Awards recognises the very best publicity work from around the country.

Giants’, which was co-produced by Sandwell Council, was shortlisted in the ‘Partnership Working’ category. The three minute film, which tells the story of Jack and Ellie a brother and sister who want to stay together when they find themselves in foster care, has been seen by an estimated 100,000 people (including television advertising) across the Midlands since being launched in May.

In an unusual move Coventry City Council sought partners and to share the cost of creating a high quality video and Sandwell Council became one of 12 local authorities that spent 18 months working together to produce ‘Giants’, which had a world premiere at the Everyman cinema in Birmingham in May.

Watch the fostering film Giants.

Councillor Simon Hackett, cabinet member for Childrens Services said; “Giants has been a huge success.  We didn’t do it for the recognition and while it’s great when people do see that we are doing a good job, what matters is that having a high-quality film like this shows that we value our foster carers and we are serious about getting the people we need to give our children safe secure homes.

‘Giants’ is a powerful film that helps us to get across the urgent need we have for people to step forward who have that extra space to help keep brothers and sisters together.

Producing a film to this standard is a massive undertaking, both in terms of complexity and cost. It’s something no single council would have the capacity to deliver. So the fact that we have found a way to do this through collaborative working is to the credit of all the partners involved.”

The councils who worked together to produce ‘Giants’ are Coventry, Birmingham, Solihull, Telford and Wrekin, Wolverhampton, Walsall, Leicester City, Leicestershire, Sandwell, Worcestershire, Stoke, Derby and Staffordshire.

The theme of ‘Giants’ was devised to blend the concept of ‘giants’, or people who help us in society such as foster carers, and also to highlight the strong bond and relationships that brothers and sisters have as they ‘look up’ and care for each other in life and become ‘giants’ to each other.