Vélo Birmingham in Sandwell: Cyclists gear up to raise more than £1 million for charity
Published 11th September 2017
The 100-mile Vélo Birmingham closed road cycle event will be coming through Bearwood and Oldbury on Sunday 24 September.
The cycling sportive, which sold all 15,000 general entry places inside four days last year, will start and finish on Broad Street, central Birmingham.
More than £1 million is expected to be raised for good causes, including official charity partners Alzheimer’s Society, NSPCC, Cure Leukaemia and Queen Elizabeth Hospital Birmingham Charity.
The fully-closed route will take cyclists on a memorable journey from city to country, passing through Worcestershire via Sandwell and Dudley – plus a 20-mile section in the picturesque county of Staffordshire – before finishing on Broad Street. Riders will then head into the Barclaycard Arena for post-ride celebrations.
In Sandwell, the route is along the A456 Hagley Road and Hagley Road West in Bearwood and Oldbury, which will be closed from 5am to 11am on Sunday 24 September.
Vélo Birmingham last month issued more than 250,000 letters to residents and businesses along the route, which included in-depth information about the updated route and road closures and how to contact event organisers to discuss any concerns. Each letter highlighted the new stretch that will take cyclists through Staffordshire towns and villages like Kinver, Wombourne and Trysull, passing famous local landmarks including Stourton Castle, Kinver Edge and Highgate Common.
Also included were full details about the other key change to the route, which will see riders pedal through Droitwich Spa, instead of heading towards Cutnall Green, before joining up with the A448 in Worcestershire.
Cyclists taking on the gruelling challenge will receive plenty of support along the way, as family and friends join forces with local communities to cheer them on.
The riverside town of Bewdley is planning to stage a festival for all the family while the ‘Halesowen in Bloom’ committee is preparing a painted bike display around its town centre.
The Wolverley Beer Festival is also getting behind Vélo Birmingham as the Gardeners Arms, Droitwich, prepares to throw a party for locals.
Extensive road closures will be in place throughout the day to ensure the safe delivery of the event. Businesses and residents based on or near the route are advised to visit the Vélo Birmingham website for the updated road closure timings and how best to navigate around them on the day. You can also explore an interactive route map. Network West Midlands has advice on bus routes.
Vélo Birmingham has been working extensively to resolve as many local issues created by the road closures as possible by devising specific local traffic management plans. Organisers will continue to work closely with businesses and residents along the route to minimise the impact of the necessary road closures.
The updated route has been agreed in partnership with Birmingham City Council, Worcestershire County Council, Staffordshire County Council, Sandwell Council and Dudley Council, plus emergency services and transport operators.
Councillor Richard Marshall, Sandwell Council’s cabinet member for leisure, said: “This exciting event is just around the corner now. We look forward to giving a big Sandwell welcome to everyone taking part as they ride through our section of the route and come past the newly-restored Lightwoods House.”
Jon Ridgeon, executive chairman of Vélo Birmingham organisers CSM Active, said: “The route is truly spectacular and it is great to hear that so many of our participants will be riding to fundraise for a range of extremely worthwhile causes. I would like to thank all our local authority partners for their continuing commitment and support.”
Vélo Birmingham is the flagship event of the Birmingham Cycle Revolution – a Birmingham City Council initiative aiming to make cycling an everyday way to travel in Birmingham over the next 20 years.