West Bromwich regeneration
West Bromwich town centre is currently undergoing one of the largest regeneration programmes taking place anywhere in the United Kingdom.
- Introduction to the programme
- Partners working with us to regenerate West Bromwich
- Projects delivered
- West Bromwich Regeneration brochure - Spring 2011
- West Bromwich Regeneration brochure - 2012
- What's happening where?
- Regeneration Hub
A41 interchange new highway infrastructure
Key to the regeneration of West Bromwich town centre is the £25 million A41 junction improvement. The junction acts as a key gateway into the town centre and the project will significantly improve access into West Bromwich while cutting congestion for commuters. The junction, which currently carries more than 60,000 vehicles a day, sits at the intersection of the A41 and A4031 and close to J1 of the M5.
Providence Place Office Development
The Providence Place office development, 
supports both the physical and economic regeneration of West Bromwich by providing the town centre with state of the art office facilities. The development is located on a key gateway into West Bromwich and is the first new office development of its kind in the town since the 1970s.
Dartmouth Park restoration project
£6.5million is being spent on restoring Dartmouth Park to its former glory. The showpiece Victorian park sits on the doorstep of West Bromwich town centre and provides visitors and residents with an attractive and high quality green space. The restoration work will include a new visitor centre complete with café, classroom and tree top viewing deck.
Eastern Gateway - Residential led mixed-use scheme
The Eastern Gateway project is a mixed use development which will provide West Bromwich town centre with high quality affordable homes, office space and retail units.
The residential-led scheme is situated between Bull Street, High Street and Overend Street in the town centre. The £20 million project is being delivered in partnership with Accord Housing and the Homes and Communities Agency and will transform the site into a thriving and attractive modern residential and commercial space.
Sandwell College Central Campus
The new Central Campus of Sandwell College is an iconic building for West 
Bromwich visible from miles around. Central Campus hosts 10,000 full and part time students, bringing new visitors to the town and supports the ongoing regeneration of West Bromwich.
Situated in Spon Lane and towering above the Ringway, the new college is ideally located by the town's transport links and retail centre. It brings together the three existing campuses of Oldbury, Smethwick and West Bromwich in a state of the art building.
Tesco-led shopping and leisure boost
Located in the heart of the town centre, the New Square development will create an excellent new shopping and leisure destination that will dramatically increase the town's retail offering.
As well as being anchored by a Tesco Extra store, the New Square development will feature leisure facilities and a range of high street shops, cafes, restaurants and bars. The New Square will connect The Public arts centre with the town's main retail areas, including a new look Queen's Square Shopping Centre.
Oak House Barns Restoration Project
Oak House Museum is a Grade II Listed building dating back to the 17th century and is situated in picturesque grounds close to West Bromwich town centre. A £1.7 million restoration programme will see the historic barns transformed and provide new facilities for visitors, schools and the local community.
The project will see the introduction of a shop, café and classroom as well as a new community meeting room that will be available all year round.
The Lyng new residential development
The Lyng housing development will provide West Bromwich with affordable, high quality and sustainable housing. When completed, the scheme will deliver a total of 363 new homes to meet local demand.
The Lyng estate sits next to West Bromwich town centre, a short walk from all retail and public transport links.
Goldfield Court 
An attractive, modern extra care housing scheme for older people has been built in Greets Green and boosts the housing offer in West Bromwich.
Greets Green is an existing neighbourhood in West Bromwich a short walk from the town centre.
West Bromwich Town Hall - refurbishment project
After the success of two pilot Comedy Shows at West Bromwich Town Hall, £42,000 is being spent on improving the facilities at the Grade II listed building located on West Bromwich High Street. This investment will enable the Town Hall to become a regionally significant venue and provide a programme of entertainment for the people of Sandwell in partnership with Wolverhampton City Council.
Public Realm - improved public spaces
'Public Realm' is the term given to all streets, squares and open space that will link together the many regeneration projects in West Bromwich town centre. Sandwell Council and its partners are committed to improving these spaces to create an attractive town centre for visitors and investors.
YMCA Western Gateway - mixed-use scheme
The YMCA Western Gateway is a multi-million pound mixed-use scheme and is located on a key gateway into West Bromwich town centre. The scheme provides a unique mix of supported housing and community services promoting health, skills, enterprise and civic engagement.
Queen's Square - shopping centre refurbishment
Tesco is supporting existing businesses in West Bromwich town centre 
byhelping refurbish part of Queen's Square Shopping Centre. Work will include a new glass atrium entrance featuring escalators, and a re-modelled shop mall and shop frontages.
West Bromwich Leisure Centre
Sandwell Council has plans to build a £11 million swimming pool in West Bromwich town centre. Land on the corner of Moor Street and Barton Street has been purchased for the scheme which will also include a learner pool, sports hall, gym and eating area. It is hoped that the complex will open in 2014.
High ropes and cycle hire - new activities at Sandwell Valley Country Park
Sandwell Council has teamed up with 'Closer to the Edge' to provide an aerial adventure course and new cycle hire centre. The aerial adventure course opened this summer and features a high rope course 13 metres above ground level. The King George V pavilion has also been converted into a cycle hire facility.