Better look and feel for West Bromwich town centre

Metro Plaza Completed November 2014

The various new developments in West Bromwich town centre are linked by a variety of streets, squares and open spaces. The council and its partners over the past three years have worked to improve the look and feel of West Bromwich to create a more attractive town centre for visitors and investors. The £6.3 million project also aimed to boost the local economy by increasing footfall to the High Street. The project completed in autumn 2014.

Investing in your future, The European Regional Development Fund, European UnionThe council and partners won funding of £3 million from the European Regional Development Fund (ERDF) in April 2011 to match their own contributions. The project has overseen improvements to the High Street, Bull Street, Overend Street, Walsall Street, Reform Street, Duchess/Princess Parade, West Bromwich Ringway, and a transformed metro station at West Bromwich Central 'Metro Plaza'.

 The improvements have:

  • had a positive impact on the local economy
  • encouraged inward investment 
  • created a more attractive town centre.

View the progress in our photo gallery

Photos iconWe've got a series of photographs detailing the construction progress of the street improvements. See how the look and feel of the town centre was improved throughout the three year project. 

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