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Better look and feel for West Bromwich town centre

Metro Plaza artist impression

The new developments in West Bromwich town centre are linked by a variety of streets, squares and open spaces. The council and its partners are working to improve the look of the town to create a more attractive town centre for visitors and investors. The £8.2 million project also aims to boost the local economy by increasing footfall to the High Street. The project will be complete by 2015.

Investing in your future, The European Regional Development Fund, European UnionThe council and partners won funding of £4.1 million from the European Regional Development Fund (ERDF) in April 2011 to match their own contributions. So far the project has overseen improvements to the High Street, Bull Street, Walsall Street and Duchess/Princess Parade.

Metro Plaza is the latest phase of the project; it started on the 18th November 2013. Centro have teamed up with the council and contributed £200,000. Metro Plaza is an innovative scheme to improve links to the town's shopping areas for commuters. A new public space will be created by West Bromwich Central Metro station, allowing pedestrians priority over the vehicles on the Ringway. As part of the work, the Ringway will be reduced in width to cut traffic speeds, making it easier for pedestrians to cross into the town centre. Other improvements include filling in the subway between the tram station and King's Square shopping centre, new footpaths, high quality paving, street lighting and new trees planted in the area. It is anticipated that the scheme will be completed during summer 2014.

The improvements will:

  • have a positive impact on the local economy
  • encourage inward investment and job creation
  • create a more attractive town centre. The new developments in West Bromwich town centre are linked by a variety of streets, squares and open spaces. The council and its partners are working to improve these areas to create a more attractive town centre for visitors.

View the progress in our photo gallery

Photos iconWe've got a series of photographs detailing the construction progress of the street improvements. See how the look and feel of the town centre begins to improve. 

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